Why I’m publishing monthly income reports
I chose to publish blogging income reports each month when I began blogging just four months ago. If you are new here, you can read about my financial situation and the reasons I’m blogging by visiting my first post.
I’m hoping my income reports will motivate, inspire and encourage you to follow my lead. My online income reports will give you a roundup of my blogging efforts for the month. I will give you insight into what I’m doing, what’s working, what’s not working and how much I earned.
It’s a journey, I hope you will follow along.
Please do sign up to my mailing list to be notified when I publish a new post.
It’s going to be an incredible journey!
Before we get started on my blogging income report
Last month I reported that I made $10.99 in affiliate income. That was a little incorrect. I misread my dashboard on Google Adsense and the $10.99 was the total earnings on the account. I had a particularly good day on 1 April and so the figure was a little better than it should have been. The $10.99 was the total figure from 1 January to 1 April inclusive.
My bad, sorry.
The amount I made in March should have been $5.19.
Not huge, but still progress on the 14 cents from the previous month!
I’ve gone back and corrected my March report but wanted to keep the regular visitors up to date on my mistake.
I’ve also come to the conclusion that it is easier to report accrued income rather than final income. The distinction being that affiliate income I may earn this month, and report on, may not get paid. This might be due to a refund on the affiliate fee for example.
It’s just easier for me to report on immediate figures rather than “banked” numbers. It also gives you a better idea of general growth.
April 2016 Online Income & Traffic Report
This month has been a great month. Here were my goals for last month:
- Publish 2 articles a week, minimum
- 1200 Pinterest followers
- 350 Twitter followers
- 100 Facebook fans
- 1000 sessions
- 2000 page views
- Work on my business plan
- Find some funds to place some investment in some tools to improve the blog
- Write an about me page
- Add category navigation to my site (already completed before publishing this post)
I did pretty well and I’m going to give myself a pat on the back despite considering I could have done better.
I managed to be a little more consistent with my publishing of articles. I’ve got plenty of draft articles in the queue. I have a tendency to write an article and come back to it a few days later to enhance or edit.
It has been school holidays and so I took a week off work to look after my son. Instead of needing some down time when he was in bed I was already relaxed and recharged and able to do some writing. The following week he was with his Mum and so I was able to commit extra energy to the blog after work.
Growth hacking on social media
So I’ve still not hit 100 followers on Facebook. Come on you guys, help me out!
In the last few days I’ve posted a little more to Facebook. I’ve been sharing other bloggers articles besides to my own on my page. It’s still not enough, to be engaging. I’ll give Facebook some attention next month I think.
I thought Twitter was doing well. Twitter analytics is telling me I’ve increased by 84 followers to 315.
Great, I thought! Not quite hitting my goal, but that was progress.
But if you compare to last month, that’s the same number of followers.
I don’t quite know what happened there. I can only assume I lost a bunch of people. Not so great!
I’ve increased my tweeting by 400% though, which is pretty good since I’m a Twitter noob.
Pinterest is doing well. I adopted a Pinterest strategy right from the start and said it’d take 3-6 months to get traction. I was right.
Most of my statistics on Pinterest are down this month. I’ve not been as active at pinning other people’s content to my boards so profile views are down.
I have seen an increase in traffic from Pinterest to my site though.
In fact, Pinterest is my second top sources of traffic this month below direct referrals.
I love it when a strategy works!
Several pins are performing well but most of all my post about my successes with a family budget. It’s had just 15 repins this month but has resulted in 127 clicks through to my site.
Boardbooster has enabled me to free up some valuable time. I spent an early Saturday morning a couple of weeks ago setting up campaigns for my new posts. Campaigns will help distribute my posts to group boards over several weeks to avoid flooding them out all at once.
Besides adopting a Pinterest strategy I have also been focusing on organic growth. Obtaining ranking in Google also takes time and upfront effort.
I’m pleased to tell you I’m starting to see results here to.
I wanted 1000 sessions and 2000 page views this month. I didn’t hit that goal but I think I’ve done ok.
Looking at a comparative period to last month, sessions are up nearly 18% to 882. Page views are up 24% to 1692. My average session duration reduced, whilst this isn’t good it may be as a result of shorter articles. My bounce rate is slightly down because I’m starting to rank in search engines, sending me readers searching for relevant content.
Given that last month I got a massive boost by appearing in a popular blog this month has faired extremely well.
The rest of my goals
I also spent some time working on my blog plan. Specifically, I started to forecast blog traffic growth rates. I also started to consider how I’m going to monetise the blog based on my financial goals.
Doing this has helped me start thinking about how to generate income from the blog more clearly. I’m starting to plan some solid ideas and next month’s goals will begin paving the way.
Onto the big one.
This month I did really well.
I earnt, in total, $141.32.
The breakdown is:
- Affiliate Income – $130.00
- Google Adsense – $11.32
The affiliate income came from referal fees to Bluehost.
I have a group of friends who had followed my blog and also wanted to make money online through blogging.
We formed a small group at work to share tips and I helped them get up and running with their blogs. When they ordered hosting they signed up with Bluehost through my affiliate link.
If you are looking to start a blog Bluehost are a fantastic, and inexpensive option for hosting.
If you want to start a blog and need help, use my affiliate link to order your hosting, drop me note in the comments and I’ll get in touch to give you a hand.
I invested $5 in BoardBooster this month after finishing on their free trial. That will likely be a monthly fee from here on in.
There were no other expenses, remember I’m trying my best to bootstrap this blog or get it running on very little budget. If I want the growth though I don’t think that’s tenable.
Next month’s goals
So next month’s plan is to start building my mailing list. That’s gone a little steadier this month, but I need to start converting traffic better.
To achieve this I’ll likely have to invest some money. I’ve been doing some research this month and it’s looking like I’ll use Optinmonster and Mailchimp or ConvertKit. I’m still undecided which would be best.
My goals will be as follows:
- 2000 sessions
- 1600 users
- 3700 page views
- 400 Twitter followers
- 100 Facebook fans
- 1200 Pinterest followers
- Continue to publish at least 2 articles per week
- Get my damn about me page finished
Let me know what you think of my progress so far. Do you have any tips that may be of help?
Don’t forget to sign up on my mailing list so I can notify you of future updates. I send out an email every time I publish a new post.